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URBANSCORE
URBANSCORE
Mr. Cheeks - LB IV LIFE
Upon listening to the "Back Again" CD, one expects to hear more of the hard-edge you experienced with "John P. Kelly". However, as he is so obviously deeply affected by the death of his Lost Boyz partner, Freaky Tah, "Back Again" is prevalently more soulful and smooth. Freaky Tah died on Mr. Cheeks' birthday, which is March 28th.

With the collaborations of Floetry, Pete Rock and CL Smooth and Journalist, M.O.P., Glenn Lewis, Mario Winans, and Alexander O'Neal, Cheeks lets you feel his emotions at the loss of all of the fallen rappers as well as the love he longs to feel for a special woman. He promises to carry on the mission of his partner and this new CD does just that. We hope to hear more from this artist again soon.
URBANSCORE - Artist Interview

Flatline: I figure I've been listening to those G-Wiz beats since I was around 15 or 16 years old. It's a real pleasure to speak with you. You've got your name attached to some of my favorite Public Enemy cuts - Lost At Birth, Hazy Shade Of Criminal, So Whatcha Gone Do Now, Unstoppable....looking back on some of your early production work, what was it like putting together those tracks?

Gary: It's amazing that if I think about a certain track, like Lost at Birth, or Hazy Shade, I remember making it, the entire process, even the tracks that I made a very long time ago. It's not something I try and do; it just sticks for some reason. What also stands out for me is how certain tracks flowed well in the creative process. The better they flow out, I think the better they are.

Flatline: I got that cassette single with your remix of Heat It Up by Rakim. Did you feel any pressure working with the 18th letter to get every sound just right?

Gary: Rakim is incredible. I've done a couple of remixes for him. I'd like to do something original with him because remixes are so limiting. I didn't feel any pressure, because I always try to get any song that I work on to its absolute best level. It helps greatly to have someone like Rakim on it.

Flatline: Hyenas In The Desert was a really dark project with a very dark sound. It's an ep that I play to this day. Do you think if the project has been released around 94 when The Gravediggaz and Flatlinerz were getting some play, that it would have been more successful?

Gary: I just think because of several circumstances they never solidified any type of an audience. If you're going to be that far off center, you really need to work hard to find the people who are going to identify with you and support what you're doing. These days there is very little support for anything adventurous in hip hop and it tends to lead artists down the road of the Murcielago and chicks in bathing suits. Who can't identify with a 500k car and chicks with nothing on?

Flatline: You produced There's A Poison Goin' On under the name "Tom E Hawk" and also did a remix of Nighttrain on Beats And Places. Just curious, why the name change for certain projects?

Gary: I don't think I have admitted anywhere that I am Tom E.Hawk. You might need to provide a source to get deeper on this topic. I like his stuff but I think he mixes thin. What stuff of mine have you ever heard that's thin?

Flatline: (laughs) You've worked with a wide range of people including Janet, U2, Peter Gabriel, RUN DMC and Sinead O'Connor. Who haven't you worked with that would be a dream production job for you and Amani?

Gary: That's a tough call. We're into matching artists to tracks. We have several tracks that match certain artists perfectly so I guess the dream production job is being able to match these people up. Amani might have a short list of five people you never heard of though.

Amani: Ha! I know for me it would be Lauryn Hill. I just think her voice would go perfect with some of our urbanscore beats. I would also like to get Jeru and Freeway together on some of our tracks. Battle of the Bearded MC. It's always been a project I wanted to put together. (chuckles)

Gary: I am disappointed, I've heard of all of them!

Amani: Sorry! Next time I'll get more obscure.

Flatline: I understand that the new Public Enemy record was years in the making. I love the soul and rock influences on many of the tracks. Did Chuck give you any direction to go in musically?

Gary: Well I talked about it with people, and asked the questions. Before track one was made, I'd ask Amani or ask Chuck, what should this album be? What should it sound like, and there was a lot of time just spent thinking about it. When it was time to sit down and make tracks the answers were there.

Amani: Once Chuck and Flav lay their parts, we can really build a picture around their lyrics. It's a dope way of working. Listen to the "Enemy Battle" or "Frankenstar"; it's us using that concept.

Flatline: This new PE record has a very clear flow to it, partly helped out by the role of the interlude, which as a listener of Public Enemy, I think plays a huge part. How conscious were you of creating these small areas of breathing room? They have me flashing back to the way Fear Of A Black Planet flows from start to finish.

Gary: The interludes for this PE album were created over a span of 3 years. It was amazing how they would crop up here and we'd just save them.

Amani: What's a PE album without poignant interludes? Done right it's the glue to the record. Done wrong it's more fast forward options. Those came across really nice.

Flatline: Where did those HORNS come from on Harder Than You Think? That track is incredible...

Gary: Just one of those things that all clicked together. You hit on something and boom, it works. Harder Than You Think actually worked on a level that was apparent to us immediately. I sent Chuck that track and got his written verse back about 45 minutes later. When he showed up to record it, it was done in one take.

Amani: Those horns.its G-Wiz's "Ancient Chinese Secret!" I remember when he played them over the phone to me. It was so rauwkus I couldn't believe it.

Flatline: How tired are you of hearing people say that PE needs to return to their original sound? From the beginning, the object was never to make the same record twice. As a producer it's got to challenge you artistically and musically to come up with new sounds, yet make it unmistakably the sound of Public Enemy.

Gary: My goal is to do what works at the time. If it's "Can't Truss It", cool, if it's "Give it up", cool. If it's "Harder Than You Think," then we are running with that. I don't try and get too scientific with it, PE's original sound to me is when the beat is cracking you in the head, Chuck is ripping it apart, and Flavor is giving play by play in the breaks. That's what I'm looking for in a PE record...

Amani: I think what people are really saying is "Create a record that makes me feel". It's really hard to re-capture a feeling. The trick is to make a record that can invoke all those emotions you felt when you first heard PE, but add a fresh take. That's always gonna be challenging when you're working with legends that have established their purpose. Find me a group that has made great records for twenty years. It's far and few between.

Flatline: I thank you for taking the time to speak with Rapstation and for creating so many classics. Anything you'd like to add in closing? Any other projects you're working on at the moment?

Gary: Thanks Flatline, How You Sell Soul is in stores August 7th. Also look out for E.Infinite coming soon. People who like this album can hit me at myspace.com/garygwiz. People who don't like it can hit me there too but need to send their top 5 favorite rap albums, and hopefully I don't like anything on their list.

Amani: Ooh, I like that. Yes, thank you so much Flatline. It's been a pleasure. Definitely check for rapper E.Infinite's solo joint out soon. He is on "Amerikan Gangster", the second single off "How You Sell Soul." We are also in the studio with Soup (Jurassic 5) right now. That guy is so versatile.he's got a few tricks up his sleeve! Urbanscore.coming to a speaker near you.

- Flatline for rapstation.com

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Artist Interview Archive

Date Title

10/22/2003 

Dead Prez

12/03/2003 

Lordz of Brooklyn

12/30/2003 

PARIS

01/27/2004 

Kyle Jason

02/05/2004 

Jean Grae

02/20/2004 

Akrobatik

03/19/2004 

Jon Marc Sandifer

04/07/2004 

Immortal Technique

05/19/2004 

DJ Jazzy Jay

07/09/2004 

Slum Village

08/20/2004 

Akon

08/28/2004 

MC Ren

09/13/2004 

Saul Williams

10/10/2004 

Masta Ace

10/30/2004 

General Pop

12/06/2004 

Zap Mama

01/15/2005 

FUGITIVES

05/20/2005 

Littles

05/30/2005 

R.A. the Rugged Man

06/08/2005 

Immortal Technique

08/08/2005 

Yo-Yo

08/25/2005 

Outlawz

10/25/2005 

Yuns

02/04/2006 

Dilated Peoples

08/26/2006 

Scallions

11/18/2006 

CL Smooth

04/02/2007 

MC Serch

05/07/2007 

M80

08/24/2007 

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